If you’re reading this I am going to assume you own a business or you’re playing a part within a business or even considering a business and you want to know why a great website is important!
So, firstly, websites are a huge thing now more than ever, lots of retail stores are closing down simply because times have changed since the big boom in retail on the high streets.
Our ideal customers are right at our fingertips now online and more and more companies are considering websites a huge conversion tool for their business, whether that would be leads, sales, event bookings or whatever.
You may even see newish digital roles popping up like ‘Conversion Rate Optimisation Specialists’ or ‘Head of CRO’ etc because it’s their jobs to analyse how well ‘users are engaging with websites’ through the use of website ‘design’ and where users interact most and where the design needs to improve to increase conversion rates.
There are a lot of factors to website design and your online success as a business, firstly before even considering a new site or a re-vamp, this website design is going to provide your business with a brand identity! The way the site looks, the content that is shows via images/text all makes up a huge part of your business, this is something your customers will read and see!
Sometimes the design of your site can be the make or break of your business so be careful on who you choose to design it and for the record the saying is true about the cow drawing! Ever seen it? Give it a Google!
First and foremost, a website is usually built by someone who has got years of experience and the knowledge to put something great together, so, it won’t usually be cheap, if you want a great website design and then the SEO whilst being a fast loading optimised website that is branded to your business then ensure you have put aside a bit of investment beforehand.
Here are some of the key points a website designer should be following when designing your new website:
Without being to technical, lets put our customer hats on for a second, when you go to a website what do you usually do to find what page you wish to be on? You will mostly go straight to a menu at the top wouldn’t you and more than likely this menu located top right of the site, this area is the sites navigation around the website and must be clear for a user to see and use!
Don’t be complex, just keep it simple!
Gone are the days of pinching and zooming on a mobile phone, but, for some strange reason these types of websites are still around! To put it simply, if you have a website that is hard to use on mobile prepare to lose lots and lots and lots of good business right now.
Our customers love using easy-to-use website interfaces by scrolling down, all the content on a website should simply stack on mobile and should be visually large enough for a users thumb to fit on a CTA (Call to action) pretty comfortably.
For more information on responsive design and ideas read Neil Patels 8 UX mobile tips
Content and visual elements are an important aspect for your website, by keeping the content branded and a consistent style will help build brand recognition, imagine walking into a Mcdonalds that was all branded blue, then another one branded all brown, then another one pink? You will start to think something is not right here, so why make your page content all different?
By keeping to a style throughout your website is important for your brand identity, there will be nothing worse than losing customers and not having them come back.
Things to consider are consistent colours, images, fonts, logo colour/size, font sizes and so on.
All website page designs should look tastey! The website needs to feed the eyes of the user browsing it. This includes a great layout so content is easy to read and visuals pop! By having a great layout not only feeds the eyes of a user but they will certainly want to look at more pages/products leading to a lower bounce rate and more conversions! The only time a high bounce rate is good on a great website design is if your users are directly calling you from the website page they landed on!
Once you have customers on your website, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button.
Website design importance is evident when you’re trying to get your audience to act.
A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.
Designing CTA buttons
It’s evident that providing users with easy-to-see CTA buttons helps conversions, but, creating buttons that provide a hover colour is event better! Maybe consider buttons with hover colours, make it as obvious as possible when designing CTA buttons.
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