So let’s start with Domain authority, also known in the SEO world as DA.
So, a company called Moz (Also known as SEOmoz) created Domain Authority which is a Search Engine Ranking Score to predict how well a domain would rank in the SERPs (Search Engine Results Pages).
To put it simply DA (Domain Authority) is a score between 1 – 100 (100 being the highest) and this is calculated on a variety of metrics, including the total links from (Other websites) going to your own website, including links to your root domain.
If you’re wondering what a linking root domain is, here is the answer.
“What are Linking Root Domains?” When a site links to another one or more than one time in Search Engine Optimisation, site A is said to be a linking root domain; the plural, linking root domains is the total number of separate links that link once or more than once to a given site.”
Now, Google class a link from one website to another as a vote, but be careful you’re not getting links from low DA websites to your own or a website that is not relevant to your niche! For example, your website is a local Norfolk Website Design business getting link traffic from a pet shop website, this will negatively impact your rankings and lower your domain score.
Your DA can be influenced and grown using a number of methods but please be patient, it takes TIME and Neil Patel explains this including how you can boost your DA by 5 points in 2 weeks.
To be honest, if anyone is going to explain how to boost your DA there is no person better than Neil Patel, there’s nothing wrong a little bigging up there.
You can view a website’s DA by using MozBar (a free Chrome-extension) to view your own DA or competitors, Link Explorer (a backlink analysis tool), the SERP (Search Engine Results Pages) Analysis section of Keyword Explorer.
There are other alternatives and highly rated by Neil Patel such as Uber Suggest and AHREFs Backlink Checker