RMG License (Online Real Money Gaming)

What is an RMG license and why do I need one? 

Whether you’re at the beginning of your competition business journey or you’re already running one, you need to make sure that you know the legal requirements that your service needs to comply with in order for you to be able to run & advertise online. 

You should be particularly aware of the requirements for social media, as the majority of competition businesses heavily depend on Facebook & Instagram for audience interaction; Social media ads are very effective at reaching audiences and attracting their attention towards prize draws. For this reason, you need to apply for an RMG license. 

Advertising without an RMG license inevitably leads to the suspension of the ad account, which in turn blocks all your hard work from being seen. Getting an ad account reinstated is a frustrating process that can take some time. If the suspension is permanent, there’s a good chance you’ll lose the ability to advertise again on that account. 

What exactly is an RMG license? 

An Online Real Money Gaming license is prior permission from an ad platform such as Meta or Google that confirms a business’ legitimacy and permits them to use their service to advertise. Applying for approval first involves filling out the Facebook RMG Questionnaire and the Online Real Money Gaming Application form. 

These forms ask about the area of the world you’ll be advertising in and the domain name you intend to use. With the RMG Questionnaire, you’ll need to explain how your business operates in compliance with gambling laws and how you have prevented ineligible contestants – out-of-region and underage customers – from using your service. You’ll also need a letter from a solicitor confirming the legal compliance of your competition website in the United Kingdom. 

How Visionary Helps

We know that no business owner wants to see all of their hard work suddenly put on hold. For a fee of £350 + VAT, you can focus on doing what you love while one of our experienced team members applies for RMG approval on your behalf. We’ll also advise on changes that need to be made to your website in order for it to meet the required standards. Our RMG Application Service is ’til approval’, if you require multiple submissions, our team will continue to submit this application until Facebook (Meta) reaches a full decision. You will not need to pay multiple fees. 

This process requires the aid of a solicitor who can provide a legal memorandum and supply your website’s legally compliant terms and conditions. As part of a toolkit, we can recommend a specialist solicitor that will complete this for £697 + VAT. 

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