E-Commerce
Copperwood Home is an East Yorkshire based furniture shop that came to VHS seeking a stylish, modern E-commerce website that would visually reflect their brand identity, help grow their business & support them in expanding their customer base nationwide. We responded by creating a stunning and responsive site, providing both the client and their customers with an effortless user experience.
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With its vast & continuously growing catalogue of products, Copperwood needed a lightweight commerce solution. We developed the site with stability in mind, incorporating a CMS (Content Management System) and a built-in customer database to allow for the continual & effortless update of products and access to key customer information.
Due to the size of the catalogue, we also customised a ‘mega menu’ that certifies ease of navigation for users, as well as Out of Stock Notification functionality to ensure vital sales opportunities aren’t missed and customers can stay up to date with the latest news on stock arrivals.
By utilising Facebook and Instagram’s inbuilt e-commerce cataloguing features, we integrated Copperwood’s products into these platforms to allow for a more effortless & seamless browsing experience on the customer’s end. Moreover, we now manage Copperwood’s social media pages, handling everything from posting, asset creation and copywriting through to customer support & paid social advertising – with outstanding results in audience engagement.
Through website creation and social media management, we gave Copperwood the strong foundation they needed in order to successfully expand their customer base. As a result, the business is now capable of handling orders, tracking stock & providing support to customers across the UK on a larger, national scale.
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