You may have a solid marketing strategy, standout SEO and a great product, but nowadays that’s only half the battle. It’s no use driving all this traffic to your site if your design is sub-par.
Good design helps create a website that’ll engage visitors and succeed in converting them into customers. In this post, we’re breaking down what works and what doesn’t, summarising easy ways to boost conversion and give bounce rates the boot. Let’s start by segmenting design and content.
A website’s design can be make or break for visitors. When was the last time you stuck around on a broken website? A cluttered or dysfunctional site results in a poor user experience, which will quickly damage credibility and deter customers from interacting with your company again. Luckily, you don’t have to be a design expert to keep visitors engaged.
Remember – keep it simple. Don’t overwhelm users with choice.
Getting users to engage with your website and become a customer is easier for them when they’re not bombarded by a huge range of menu options. Evaluate all the site’s features to see if they really serve visitors’ needs, or if they’re just distracting them from finding the information they need to take action.
Carve a clear path to conversion by:
Remember that while a picture is worth 1000 words, they can still make a webpage feel cluttered. If you’re unsure, it’s better to use images sparingly. Too many photos can end up interrupting the flow of a page and be just as unappealing to visitors as a big block of text. Make sure your images are of high quality and don’t clash with your websites’ colour palette.
It’s not always easy to make informative content engaging, particularly as huge chunks of text are typically off-putting to viewers. Try to balance the proportions and make written content easier to digest by:
At Visionary, we know how to design and maintain websites for conversion. Whether you’re starting from scratch or just looking to refresh your brand, you can trust us to understand your company and start maximising your marketing potential.
We aid with every step of the process, from design and development through to hosting your site on our ultra-secure servers. If you’re ready to achieve your business goals, take a look around at our work and get in touch today to see how Visionary can get you there.
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