Does My Business Really Need A Website?

If you’re a business owner on the fence about whether you need a website, you’re probably considering some of the following questions:

• Is a website really necessary in today’s social media dominated world?
• Isn’t it pointless if the industry I’m in isn’t online-based?
• My business is too small, doesn’t a website need a high budget? 
• Doesn’t it require a lot of maintenance and technical knowledge?

These are all valid concerns – so, do you really need a website? 

The answer is YES.

In this post, we’re setting the record straight; here’s four reasons both you and your customers need a website. 

1. Consumers expect you to have a website.

The reason for not having a website we hear the most is usually something along the lines of ‘I’m not an e-commerce site’ or ‘the Internet isn’t relevant to my industry.’ To which we say, consider this:

In today’s digital age, 97% of people go online to find a local business and 70% of consumers research a company before deciding to purchase or pursue a service from them. This means if you don’t have a website, you’re missing out on a major amount of potential business! It’s a representation of your company that’s globally available 24/7, making your business’ information accessible when you personally aren’t.

A site with your information in a single, easy-to-find place makes you appear credible and trustworthy – a social media page won’t provide visitors with the same sense of professionalism and safety that a well-designed website will. 

2. In today’s digital age, a website is a powerful marketing tool.

The huge amount of online marketing strategies and tools make it easier than ever to keep someone engaged on your site until you can convert them into a customer, especially in comparison to social media. 

A well-optimised website can pop up on the first page of search engine results, attracting traffic and creating an awareness of your business even if the user isn’t searching for your specific company; it’s the one place you should be able to direct all marketing efforts to, both online and offline. However, remember web users are picky! They will leave if your site is poorly designed or if they can’t easily find the information required for them to become an informed customer. 

By implementing simple tools such as:

• A header/banner with contact information 
• Customer reviews
• A FAQ (Frequently Asked Questions) page
• Call-to-action posts
• A photo gallery that showcases your work

You can say goodbye to spending time answering basic queries that don’t always lead to business & hello to instant lead generation.

3. Get the edge over your competitors!

If your competitors have an online presence and you don’t, you’re basically giving business away. How can people be persuaded to go with your company if they don’t know you exist? 

Even if your competitors aren’t online, a website is still an excellent promotional opportunity.  It allows you to establish your brand identity by telling your story – how and why you got started, your passion for what you do, your location, etc. By sharing news and examples of your work, your business gets the best opportunity to stand out from the crowd. The more people know about the service you provide, the more likely they are to engage.

4. It doesn’t have to be difficult or expensive –  

There are plenty of low cost and even free services available online that aid with designing and hosting a website. 

However, getting your website to the top of the search engine results and driving traffic to your site using these tools can be a tricky process. Using pre-made web templates make it harder for you to stand out from the crowd and complete the important maintenance that’ll keep your website functional across all types of devices and ensure you and your customers’ security online. The internet is a fast-paced environment and you may not have the time to keep up with the changing design, safety and search engine standards. 

Our search engine & design experts know that a strong online presence is make or break for generating more revenue. That’s why our mission statement is to help you grow with the times so your business can thrive. Our search engine & design experts are here to give you peace of mind by taking care of every part of your online experience, from planning the site for your exact needs to creating a custom web design, as well as hosting and maintaining it to keep it safe. 

Plus, with our range of packages & plans, you don’t have to break the bank to get started. To get started with a lead-driving website and start unlocking your company’s success, contact us here.